Meet the Artisan Tour
Xperience Pakistan’s premise is about creating experiences that help and benefit the people and communities in Pakistan. Meet the Artisan Tour which we’ve developed with Swat Valley Guild and Bizgees, is a socially responsible & educational tour, which we’ve developed to educate the public of the level of intricate work that these ladies do to create the wonderful products that are created in the region of Swat.
Launch of Tour
On International Women’s Day we kicked off the launch of this tour, whilst also launching a 4 week campaign to support an up and coming Pakistani born designer, Faryaal Akhtar. Over the weekend we’ve received lots of press coverage in print and on TV, namely Geo and Duniya, to promote this. You can see the coverage on our Facebook account.
Faryaal has designed a limited edition clutch bag, which is only available on www.bizgees.org/designers-for-refugees, every order she receives for the bag equates to 4 days’ worth of work for a woman in the region of Swat. The rate at which these ladies are paid is 25% above the market rate. Through this 4 week crowd funding campaign, Faryaal hopes to raise £5000 to help kick-start her career in the world of fashion.
Details of Tour
To help give exposure to the work these ladies do, we’ve developed an 8 day tour, which comprises of a 4 day work shop in Swat, in which you can meet the artisans, dyers and weavers. This will take place over the bank holiday weekend 18th April – 25th April. Learn how they make high-end wool clothing and enjoy the local hospitality and landscapes at an affordable price of £795, this excludes international flights. This is open to everyone but would be of particular interest in anyone in the textiles or fashion industry who either teaches or has a small business that offers their clients base something unique, of a high quality and bespoke. You can find the details of the itinerary of this tour on https://www.xperiencepakistan.co.uk/tour/swat-guild-tour/.
Thriving Industry of Swat
The community in Swat do not want charity but want work, prior to the terrorism that Swat was struck with, Swat had a thriving industry comprising of handicraft whether it was furniture, soft furnishings or clothing. Despite the region being clear of terrorism now for several years, the industry and work still hasn’t revived to the levels it once used to be at. Such initiatives are an attempt by Xperience Pakistan, Swat Valley Guild and Bizgees to help revive their trade. The tour is an opportunity to see the beauty of the surroundings of these ladies but also appreciate how resourceful the community is to come up with the designs and work it does.
The attached video gives an overview of the work these ladies do.
Don’t just see it, experience it with Xperience Pakistan.