Malamjabba’s amazing Zip-lining experience
As a global community, the one thing that we are not willing to sacrifice is our holidays, if times are hard we will resort to buying own label or go out less but our need for an annual holiday is recession proof. Part of this is related to the fact that with such fast paced 24 hour lives, we realize that a holiday is the only way to switch off and our only quality time with ourselves or our families.
However, over time our idea of what is important for a holiday has changed, whereas once upon a time we were content with the agent just organizing a plane ticket and accommodation. With such busy schedules we now want more from our agents and destinations.
Activities and excursions have now become customers’ number one priority ahead of accommodation and location, according to the ‘Global Travel 2014-20’ report by research company Phocuswright.
“At Xperience Pakistan, we understand that for Pakistan to compete at a global level, we have to package and sell a product in keeping with the global trends. Therefore, we offer more than just destination holidays to Pakistan, our packages are experienced & interest based focused on food, sports, meditation & adventure as well as the more traditional culture and scenic based packages showing the beauty that the North has to offer.” Says Saadia Baber, CEO of Xperience Pakistan
The only challenge we have are with families who have teenagers, particularly boys. This Sunday Malamjabba’s launch of the Zipline is a step in the right direction and we hope that other resorts in Pakistan will follow suit. Whilst there are hidden gems like Oasis, these are for members only making it impossible to take overseas tourists.
Globally the activities sector is worth £170bn this year and is expected to grow to £182bn by next year, according to Tui’s destination experiences managing director. It was said that the sector was outstripping overall tourism growth, figures show that 38% of people chose activities and excursions as the main aspect that influenced their holiday choice, with proximity to beach & quality of accommodation coming in 2nd & 3rd place.
With such a growing sector, the government should ensure that the strategy for tourism includes more development of activities and Malamjabba Ski resort should be proud of its achievement and continue to lead the way.
Don’t just see it, experience it with Xperience Pakistan.